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La Kalle 2009
In early 2009 Univision's LA KALLE out of Dallas flipped formats. KFZO-FM 99.1 La Kalle playing a Latin Rhythm format became KESS-FM 107.9 La Kalle bustin' out a CHR Spanish format. Pete Manriquez, VP Programming/Univision Radio knew M-Edge was the right choice to make the big transition. He along with the La Kalle Dallas team worked tirelessly with M-Edge to craft the perfect jingle imaging package. The result is LA KALLE DALLAS 2009 consisting of 17 Themes with 10 Basic ID's, 2 Transitions, 12 Shotguns, 2 Top of hour, What's happening, Contest, Traffic and a load of Music Beds!